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Choose a Niche using Google Trends: Explaining Patterns

In today’s online world, figuring out trends can feel overwhelming. That’s where learning to choose a niche using Google Trends comes in. Google Trends shows the most popular terms people are searching for right now. When lots of people search for something, it scores high. When fewer people are searching, it gets a lower score. Let’s dive into some examples to understand better. Check our article in the ‘Recommended Tools’ section about How to use Google Trends for SEO with examples.

The current article is "3.6. Niche: Google Trends" of our Complete SEO Guide Box.
Previous Article: 3.5. Niche Size in SEO. Next Article: 3.7. Estimate Niche Size

Let’s discuss some niche trend examples and explain their potential.

Ensure you read previous articles: What is a niche, Why selecting a niche in SEO is essential, Difference between global and specific niche, and Language importance while choosing a niche.

Note: All the term searches in Google Trends below had “all-time” and “worldwide” options specified.

For instance, look at the term “financial crisis.” When you plot this in Google Trends, noticeable spikes appear around 2008, coinciding with the worldwide financial crisis that greatly impacted global economies. This peak signifies the mass online searches during that period as people sought to understand the unfolding crisis. This type of niche trend is not optimal since most searches were during the peak, with a downtrend since then. This downtrend means less probability that there will be much interest if you’re starting to write about it now.

Next, take the term “Windows XP.” You’ll observe a consistent decline when you chart its popularity from 2004 to the present. This trend reflects the gradual phase-out of this once-popular operating system and the transition to newer versions. The downtrend is evident, and fewer people will be interested in your blog with this niche as time passes.

In contrast, a search for “Windows 11” shows a rising trend beginning in 2021. This upward trajectory indicates the growing popularity of this operating system among users. If the niche is fast growing, it could be problematic since you don’t know when the trend might fall. When this happens, your blog searches will decline.

Another term to explore is “SEO,” short for Search Engine Optimization. The steady upward trend over the years highlights the growing importance of optimizing web content for search engines, suggesting a potential growth niche for digital marketers and content creators. However, not all rising niches demonstrate such stability. Some topics might be gaining traction, but their lack of long-term stability presents potential risks. Such niches could provide significant gains but might also suddenly fall out of favor, making predictions about their future more challenging.

However, while high-growth niches might offer attractive opportunities, take notice of the value of low-growth or stable niches. A steady trend graph signifies consistent interest, suggesting a more secure, time-proven investment.

Consider the search term “hotels” as an example. The Google Trends graph for this term shows a clear seasonal pattern with annual spikes during the summer months followed by declines, reflecting the cyclical demand for vacation accommodation.

If you consider seasonal niches, you must recognize their unique traits. While particular niches may seem tempting due to their annual peaks, they don’t consistently yield favorable results. Take, for instance, a niche like “4th of July,” which experiences a high point only once a year and remains dormant otherwise – it may not be a profitable choice. Conversely, the “hotels” niche is more stable, demonstrating regular activity throughout the year, with a spike in interest during summer. This niche is considered a more reliable option due to its consistent appeal and recurring seasonal peak.

Recovery Niches: The Comeback Stories

One final type of niche to consider is the recovery niche. These niches once had steady interest, experienced a drop, and are now rebounding. The trajectory of these trends suggests resilience and a promising opportunity to capitalize on their recovery.

Bonus Tip

Remember, words can be different in various languages. Some words have multiple versions or spellings. If you’re researching a trend, check all possible word variations!

In short, Google Trends is a tool that can guide you to make smarter decisions. If you want to start a blog or a business or be in the know, choose a niche using Google Trends. It can show you what’s steady, what’s rising, and what might be a good bet for the future.

The current article is "3.6. Niche: Google Trends" of our Complete SEO Guide Box.
Previous Article: 3.5. Niche Size in SEO. Next Article: 3.7. Estimate Niche Size


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