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Google Adsense Keyword Planner: Strategic and Usage Guide

The Google Adsense Keyword Planner is an indispensable tool for digital marketers or business owners to amplify their online presence. It helps you research the most suitable keywords for your Pay-Per-Click (PPC) advertising campaigns.

What is Google Adsense Keyword Planner?

At its core, the Google Adsense Keyword Planner is a keyword research tool that assists marketers in finding the right keywords for their online advertisements. It provides insights into search volumes, competitive data, and potential keyword performance forecasts.

Google Adsense Keyword Planner isn’t just for discovering keywords. It also helps you understand the competitiveness of a keyword, the expected average monthly searches, and other crucial data. Such insights can prove invaluable for devising more targeted and efficient marketing strategies.

Of course, the tool’s data is from the Google Adsense database only and not from the whole Google Search. You need to understand that limitation when researching keywords with it.

Why Use Google Adsense Keyword Planner?

Using Google Adsense Keyword Planner can offer many benefits. One of the advantages is the keyword discovery feature. By entering a word, phrase, or URL associated with your business, the tool generates several keyword suggestions you might have yet to think of.

Another advantage of using Google Adsense Keyword Planner is the opportunity to conduct an in-depth search volume analysis. The tool provides historical average monthly search volumes for a given keyword, enabling marketers to assess the popularity of specific keywords.

Accessing the Google Adsense Keyword Planner

Sign into your Google Ads account. Click the wrench icon (the upper right corner) and select “Keyword Planner” from the drop-down menu. Or you can navigate to the Google Adsense Keyword Planner page directly.

Get Keyword Volumes and Profitability Forecasts

Google Adsense Keyword Planner allows you to analyze keyword trends. By clicking “Get search volume and forecasts” on the initial page, you can input your list of potential keywords to review the expected impressions, clicks, and costs these keywords might generate over the next month. Using the forecast and volume feature is valuable if you use Google Adsense as an advertising network on your site. We’ll talk about advertising networks and affiliates later in our Complete SEO Guide.

The Google Adsense Keyword Planner provides many filters to help you refine your keyword selection. These filters include options to target specific geographical locations, languages, and search networks. You can adjust the date range to align with your campaign duration better.

After you’ve refined and analyzed your keywords using the Google Adsense Keyword Planner, it’s time to choose which ones best align with your business goals. These could be the keywords with high search volume, low competition, or a blend of both, depending on your specific objectives.

Get Keyword Ideas and Discover New Keywords

Once on the Google Adsense Keyword Planner initial page, select “Discover new keywords.”
Click the “Start with keywords” tab.
Enter a keyword, phrase (or URL related to your business), and let the tool generate a list of relevant keyword ideas.
For example, select the language – “English” and the Country – “United States.”
Click [Get results].

Analyzing Keyword Ideas Results with Example

Let’s search for the term “car” in the Google Adsense Keyword Planner to get ideas.
You can refine your search on the results page after the search term text box on the right.
You can specify if you want to use only “Google” search or “Google and partners.” Just “Google” is OK.
Also, you can specify the time range you want to see the results.
Under the search box, you can “Broaden your search” with more keywords that the tool thinks can help you.
You can click the “filter” icon to change the final results. By default, the “Exclude adult results” filter is already active.
On the right, you will see the [Columns] button, allowing you to add more columns or remove the existing ones from the results.
Near the [Columns] button, you have a view selector.
“Keyword view,” a default, will show you all the keywords as is in the results.
“Grouped view” will show you all the keywords grouped logically.

Suppose we return to our search term “car” in Google Adsese Keyword Planner. In that case, we will see many car manufacturer brands and car models besides keywords that relate directly to the word “car.” Maybe you don’t want to see the ideas that don’t directly link to the term “car,” so “Grouped view” can help you with that. Now you can see groups like “Buy Cars,” “Sell Car,” and, of course, “Car.” By expanding each group, you can see the related keywords.

If you don’t want to see any terms that aren’t directly related to “car,” you can click “add filter.”
Select [Keyword] from the pop-up menu.
In the new menu, select [contains], under it instead of “Value,” type “car,” select “(*) Text Match” radio, and click [Apply].
You will see only the keywords containing the “car” in them.

Google Adsense Keyword Planner lets you save the results as CSV or Google Sheets by clicking the “Export” icon in the top right corner of the screen.

Calculating the Total Average Monthly Searches

Typically, you would summarize all the average numbers in each keyword. For example, two keywords:

Keyword            | Avg. monthly searches
car dealerships    | 100K - 1M
best electric cars | 10K - 100K

So, summarizing the exact average numbers would be 500000 + 50000, which results in 550000 Average monthly searches for these two keywords. But how do you automate it for hundreds of keywords?

Open the CSV file that you exported with all the keyword results. In this example, we’ll use Microsoft Excel.
In this CSV file, all the numbers in the “Avg. monthly searches” column are already the average between the range we saw in the results, making it easier for us.
Selecting the first row under the “Avg. monthly searches” column typically should show you the “C4” cell if you didn’t change anything in the settings or columns before export.
Scroll down to the last row. For example, we’ll use the “C1350” cell.
Now select the “C1351” cell and write this function:


Press [Enter].
This action should show you the total.


In conclusion, the Google Adsense Keyword Planner is vital to your digital marketing toolkit. It provides valuable data, facilitates efficient keyword research (from the Google Adsense database), and ultimately supports you in devising more effective online marketing strategies.


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