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SEO Long-Tail Keywords: Key to Conversion

What are SEO Long-Tail Keywords

What are SEO long-tail keywords? These are just longer phrases that are specific and detail-rich. Imagine someone looking to buy something online. If they’re unsure, they might type something like ‘shoes.’ But if they know what they want, they might type something more specific: ‘black leather running shoes for men.’ These are the long-tail keywords.

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Why They’re Called Long-Tail Keywords

Have you ever wondered why these search phrases are called “SEO long-tail keywords”? The name has to do with how they appear in the data.

If we chart all the search phrases people use online, from the most common to the least, it looks like a tail (we’ll use a dragon’s tail as an example). The short, popular phrases like ‘shoes’ are at the ‘head’ of the dragon. They get used a lot. But as we move down the chart towards the less common, more specific phrases, the usage drops off, but it stretches out longer.

This part, which tapers off but goes on for a long time, is the ‘tail.’ And because these specific phrases are in this part of the chart, they are called ‘long-tail keywords’. So, the term “SEO long-tail keywords” comes from a picture of a dragon’s tail, a simple way to understand the idea.

Why Long-Tail Keywords are Helpful

The more specific the words used in a search, the more likely the person knows what they want. And if they find precisely that, they might end up buying it. So, the SEO long-tail keywords can help businesses attract buyers, not just browsers.

Also, fewer businesses will be using these exact, longer phrases. A company using them could appear higher in the search results. Think about it: many companies selling shoes will use ‘shoes.’ But fewer will use ‘black leather shoes for running.’ That’s another reason why these SEO long-tail keywords are helpful.

In the past, people selling things online didn’t pay much attention to these longer phrases. They went for short, simple words. But over time, they noticed that these longer, specific terms can bring in people ready to buy. So, they started using SEO long-tail keywords more often.

In addition, how we search is changing. We’re increasingly using our voices through our phones or home assistants. And when we speak, we use entire sentences, not just one or two words, which is another reason the SEO long-tail keywords are becoming more critical.

Your Content Strategy: Example

Let’s illustrate this simple example: imagine someone wanting to buy a computer. It’s improbable that these users input the term “computer” into a search engine. Instead, they might use phrases like “buy a new computer” or “buy a new computer in New York.” Suppose a computer store was to optimize its website merely for the term “computer.” In that case, they might find themselves lost in the countless search results, many of which could be irrelevant to the searcher.

For a business to truly capture its audience, it’s essential to think like its target users. This thinking means understanding the difference between short-tail keywords like “computer” and long-tail keywords such as “new computer” or “low-cost new computer.” The longer the keyword, the more specific it becomes. This specificity often results in decreased competition, making it easier to achieve a higher ranking. Therefore, integrating SEO long-tail keywords into your content strategy is a powerful way to match your content to the searching user, making it more relevant and searchable.


So, to sum it up, SEO long-tail keywords are just longer, more specific search phrases. They can help businesses attract people ready to buy, not just browse. They also help companies to stand out from the competition. And with more people using their voices to search, these longer phrases are increasingly important. So, the next time you shop online, pay attention to what you type into the search bar. You could use SEO long-tail keywords yourself.

The current article is "2.3. Long-Tail Keywords" of our Complete SEO Guide Box.
Previous Article: 2.2. Keywords in SEO. Next Article: 2.4. Black Hat in SEO


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